Industry stakeholders and clients often expect three design concepts as part of designers' responses to a creative brief. What's that all about?
"What's the brief?” is an everyday question within the graphic design process. Moreover, the concept and importance of a design brief is overtly understood well beyond design practice itself – especially among stakeholders who work with designers, as well as clients who commission their services.
Research about the graphic design brief remains elusive within academia. Especially as when a brief is lacking, is incomplete or unclear, it can make an already ambiguous graphic design process and discipline even more fractured.
“What's the brief?” is a fairly everyday question in graphic design studios. But there appears to be little research on design briefs and the briefing process, even when looking at wider design research discourse (Jones & Askland, 2012; Paton & Dorst, 2011). This is intriguing, considering how integral the brief is within so many design … Continue reading Researching the graphic design brief