The unbearable irrelevence of three design concepts

Industry stakeholders and clients often expect three design concepts as part of designers' responses to a creative brief. What's that all about?

Co-design & building a discourse around the graphic design brief

"What's the brief?” is an everyday question within the graphic design process. Moreover, the concept and importance of a design brief is overtly understood well beyond design practice itself – especially among stakeholders who work with designers, as well as clients who commission their services.

We need to talk about the design brief… again!

Research about the graphic design brief remains elusive within academia. Especially as when a brief is lacking, is incomplete or unclear, it can make an already ambiguous graphic design process and discipline even more fractured.

Researching the graphic design brief

“What's the brief?” is a fairly everyday question in graphic design studios. But there appears to be little research on design briefs and the briefing process, even when looking at wider design research discourse (Jones & Askland, 2012; Paton & Dorst, 2011). This is intriguing, considering how integral the brief is within so many design … Continue reading Researching the graphic design brief →