Graphic design and interactivity: still a paradigm shift for graphic designers?

Twenty years ago, just after the turn of the 21st century, graphic designers were still coming to terms with interactivity as a form of communication design. This article looks back and ponders what has changed and considers the future of graphic design research, practice and interactivity.

Graphic design as a re-creational tool, process & research method

Graphic design is re-creational – re-presentation, as opposed to representation. Graphic designers often also have to face creative limitations and disappointments. Like theatre, graphic design is uniquely communicative and innately performative practice. This performativity provides an opportunity for professional graphic designers to assert their unique, practice specific, skills and talents.

Graphic design and artificial intelligence

There is one narrative about graphic design's historical development that contextualises it in relation to the technological advancement of creative tools. This is often at odds with designers’ own focus on, for example,  consumer aesthetics (Kuutti 2009). Nevertheless, it is inarguable that graphic designers have increasingly been forced to face the advance of disruptive technologies … Continue reading Graphic design and artificial intelligence

Graphic design as a specific research discipline

Graphic design has tended to be seen as the poor cousin of the various design disciplines, often being seen as a secondary supplement to wider design practices (Poynor, 2011; Triggs, 2011), or even being treated as simply an aesthetic practice (Jacobs, 2017; Walker, 2017) This seems to be especially the case within academia, where it … Continue reading Graphic design as a specific research discipline