Graphic design and interactivity: still a paradigm shift for graphic designers?

Twenty years ago, just after the turn of the 21st century, graphic designers were still coming to terms with interactivity as a form of communication design. This article looks back and ponders what has changed and considers the future of graphic design research, practice and interactivity.

Graphic design as a re-creational tool, process & research method

Graphic design is re-creational – re-presentation, as opposed to representation. Graphic designers often also have to face creative limitations and disappointments. Like theatre, graphic design is uniquely communicative and innately performative practice. This performativity provides an opportunity for professional graphic designers to assert their unique, practice specific, skills and talents.