"What's the brief?” is an everyday question within the graphic design process. Moreover, the concept and importance of a design brief is overtly understood well beyond design practice itself – especially among stakeholders who work with designers, as well as clients who commission their services.
What's in a name? This new research suggests that some graphic designers are questioning whether the term 'graphic design' is reducing their design capital within the creative process.
Research about the graphic design brief remains elusive within academia. Especially as when a brief is lacking, is incomplete or unclear, it can make an already ambiguous graphic design process and discipline even more fractured.
Graphic design is re-creational – re-presentation, as opposed to representation. Graphic designers often also have to face creative limitations and disappointments. Like theatre, graphic design is uniquely communicative and innately performative practice. This performativity provides an opportunity for professional graphic designers to assert their unique, practice specific, skills and talents.
Recent advancements in 'lab-grown meat present interesting communication challenges. Especially wider ones, such as designing for new, potentially 'confronting', concepts and products.