"What's the brief?” is an everyday question within the graphic design process. Moreover, the concept and importance of a design brief is overtly understood well beyond design practice itself – especially among stakeholders who work with designers, as well as clients who commission their services.
Category: Design issues
Graphic design versus communication design
What’s the difference between graphic design and communication design? The two terms are the main ones used for both the academic discipline and the industry profession. However, many people appear to be unclear about what the terms mean and what practices they refer to.
Don’t call me a graphic designer!
What's in a name? This new research suggests that some graphic designers are questioning whether the term 'graphic design' is reducing their design capital within the creative process.
Graphic designers – awkward prima donnas, or the nicest people you will ever work with?
Graphic designers often have a public and industry image of being argumentative prima donnas. But what is the truth and where is the research?
Graphic design and artificial intelligence
There is one narrative about graphic design's historical development that contextualises it in relation to the technological advancement of creative tools. This is often at odds with designers’ own focus on, for example, consumer aesthetics (Kuutti 2009). Nevertheless, it is inarguable that graphic designers have increasingly been forced to face the advance of disruptive technologies … Continue reading Graphic design and artificial intelligence





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